NAVIGATE: 2018 - Rediscover the Power of Your Employer Brand - Event Summary
Times have changed. Employees and prospective employees are far more empowered. They have access to more information on companies than ever before – from your bonus history to insider ‘intel’ from those on the ground, the ones experiencing first hand whether you’re actually walking the walk or simply talking the talk.
This information is everywhere: whether via social media, recruitment websites or good old-fashioned face to face. If individuals don’t like what they see, they simply won’t bother applying for a job at your company.
Employees seek authenticity. They want to hear about companies from people like them. In short, your brand is now bestowed upon your organisation by your people. It’s determined by how you’re seen by your employees and the world outside your door.
In this NAVIGATE: 2018 event summary experts from across Gallagher outline the key things you need to do to rediscover the power of your employer brand.
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